Film “Air – The Great Throw” in the cinema: How Nike became a super brand – culture

In his film “Air – The Great Throw”, Ben Affleck tells of the legendary advertising deal between Michael Jordan and Nike and how it changed the sports business forever.


Annette Scheffel

If you forget in between that you actually know how the story ends, that’s always a good sign for you Movie. The Apollo 13 astronauts returned safely to Earth, the titanic went under, and Michael Jordan signed his contract with Nike in 1984. The “Air Jordan” shoe model, designed exclusively for him, is still selling today. And yet it’s still a pleasure to watch Ben Affleck and Matt Damon for two hours as they try to thread the groundbreaking business deal for sports marketing.

Film Admin

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